Orchid

Concept

Orchid is a multi-platform experience designed to support people navigating pregnancy by connecting them with certified doulas and midwives in a safe and inclusive environment. It centers all bodies, gender identities, and family structures, offering medically sound resources from conception through pregnancy, birth, and postpartum.

The platform includes a matching system to help users find the right doula or midwife for their needs, along with educational classes, a journal, community events, and a curated shop with expert-approved essentials.A companion mobile app further supports users with features such as guided meditations for each stage, a kick counter, symptom tracker, contraction timer, and photo diary. By addressing the lack of inclusive and trustworthy pregnancy support, especially for communities often overlooked by traditional care, Orchid helps make pregnancy care more informed, supportive, and empowering.

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